Bergsveinn Olafsson has a PhD in psychology at Claremont Graduate University in the USA. He has a MSc degree in Applied Positive psychology and Coaching psychology from the University of East London and BSc in psychology from the University of Reykjavik. In recent years, Beggi has used positive psychology and coaching psychology to help successful individuals, executives, teams and companies develop and reach their goals faster. He is a professional speaker, an author of two books (in translation from Icelandic), administered one of the most popular podcasts in Iceland and is a former champion of Iceland in soccer.